State Of The Art Technology | No Cure - No Pay
State Of The Art Technology
Polhem PR makes exclusive use of the latest technology. A specially produced, IT-based system provides our clients with relevant, user-friendly analyses and reports of activities undertaken. The system also forms the basis of the way we structure and organise the handling of product samples and provide selected information about samples lent out to the media.All of these press samples are labelled with barcodes. This makes it easy to keep track of and trace samples lent out. We also label all press samples with the retail outlet, phone number, range of sizes, material composition, price and return address. This makes it easy for a journalist to use a sample received from Polhem PR.
All communication with clients and journalists takes place via the Internet. All pictures of products registered are scanned in and can be e-mailed straight to our clients. We can send information about new lines directly to the various shops in chain companies.
The industry's most modern IT system provides our clients with detailed analyses of new lines. We measure the area of all pictures, and every season we produce summaries of the number of readers/viewers, total picture area, media coverage and PR effect calculated in terms of advertising cost and cost per contact.
