Ica Maxi Summer press show 2012

Ica Maxi showed off their news for summer 2012 at Fotografiska museet in Stockholm. Ica Maxi invited the press to visit eight different families, among them where family Gustafsson who love to barbeque and their neighbor Svensson who prefers to do as little as possible.

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Exciting Spring/Summer 2012 eyewear trends by Luxottica Group

On Tuesday, November 22th, the world’s leading manufacturer for opticals and sunglasses Luxottica Group presented their Spring-Summer 2012 collections at the restaurant Wabadus in Tallinn. New trends were shown by brands like Ray Ban, Persol, Vogue, Prada, Burberry, Polo Ralph Lauren, Versace and Dolce & Gabbana.

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New customer at Polhem PR Finland – East River

New customer at Polhem PR Finland – East River Polhem PR Finland just launched a new brand, shoe retailer East River. East River imports Brazilian shoes from brands such as Cravo & Canela, Brooklyn and Piccadilly.The shoes are excellent quality made in leather. Colors for upcoming season are bright pink, blue, red and turquoise.

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Kevin Murphy hair show in London

In collaboration with Polhem PR, Australian hair brand Kevin Murphy arranged a vibrant hair show at the KOKO club in London.The founder and stylist himself, Kevin Murphy was there to show the press and hairstylist the new hair trends for SS 2011.The models were styled by Polhem´s Rebeckah Augustsson in clothes from Twinset, Noir et Blanc, Odeur, Ludic, Christina Wessén and Malina. Models wore accessories from Glitter.

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Stockholm SS 2012 fashion press show

The event was styled by Gorjan Lauseger who styled three different styles, Abstract, Black & White, Eye Candy and Sheer dreams.

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Willana’s 30th Anniversary Party

Finnish Knitwear Label Willana’s 30th Anniversary Party at Polhem PR Helsinki Founded in 1981, Finnish knitwear brand Willana is celebrating its 30th anniversary in 2011. To kick off the jubilee year, Polhem PR hosted a party on Thursday, February 10th at their Helsinki showroom for fashion press as well Willana’s most important affiliates. www.willana.com

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