Privacy Policy

Privacy Policy

Your personal integrity is important to us. At Polhem Public Relations International, we are striving towards ensuring that your privacy is protected. This is why we have a Privacy Policy explaining how and why the personal information of users of our services and systems will be processed and protected.

The Swedish company, Polhem Public Relations International AB (556529-1050) is, alongside together with each national Polhem Public Relations Group (below together referred as “Polhem Public Relations”, “we”, “us”) company respectively, joint controllers of the personal data that is submitted to each Polhem Public Relations Group Company when using Polhem Public Relations services and systems.

This policy concerns each person who directly or indirectly shares their personal information with Polhem Public Relations, any of our employees, suppliers, through usage of our websites, mail or our other services (such as marketing, press, events, communication, influencer, gifting and promotional services).


The purpose of this privacy policy is to provide you with information about how we use, capture and share your personal data. This privacy policy sets the data protection and security standards within Business Sweden and applies worldwide, including all of our subsidiaries and branches and is based on globally accepted principles on data protection.

Our employees are obliged to adhere to this privacy policy as well as observe applicable local data protection legislations.

What data do we collect?

We use cookies, electronic images and similar track and trace technologies on our website and in our email communications.

We also obtain personal data in conjunction with the performance of our services or from you/your organisation in our capacity as cooperating partner or the like. You personally decide whether you want to provide most of the other personal data beyond this, for example, by registering for our newsletter, by sending email messages to us or through social media activities or if you/your organisation provide data to us in some other way. One Polhem Group company may also possibly obtain data about you from one or more other Polhem Group companies, our cooperating partners or another third party.

How long do we save your data?

We will only save your personal data for as long as it is necessary for the purposes prescribed by this Personal Data Policy or for as long as is required by law or contract. Your personal data is thinned out or rendered anonymous when it is no longer relevant for the purposes for which it has been collected or is no longer required according to law or contract.

Legal Basis

It is a precondition for our processing of your personal data to be lawful that there is a legal basis for doing so, i.e. that it is necessary to perform a contract with you or a legal obligation to which we are subject, or that the processing is done following a balance of interests or that you have given your consent to specific processing. The following are examples of the purposes for which we process your personal data and the legal basis on which this is done.

One of our primary purposes for collecting personal data is to be able to perform and administer our services, either directly by us ourselves or through one or more Polhem Group companies, our cooperating partners, such as to provide ourselves with information about the circumstances of a specific matter, protect the interests of you and your organisation, for reporting and invoicing purposes and also, as regards personal data from our cooperating partners, to administer or perform contractual obligations.

Legal Basis:

The performance of a contract or legal obligation, or if you are a representative, employee or otherwise represent an organisation that is on the verge of or has entered into a contract with us – legitimate interest.

Another main purpose is to be able to offer you a good service through adapted services and to deliver better services with more relevant content. We use the data we collect to provide you with information about services you request but also to be able to better understand our customers and cooperating partners. We conduct, among other things, customer surveys to achieve this. Customer and market analyses and also processing for statistical purposes are performed at an amalgamated level and are not intended to identify individual customers.

Legal Basis: legitimate interest.

We may use data about you to provide newsletters and also news information and marketing related to our services, both general and customer-specific, inform you about campaigns, special offers and other information about our activities or services that we offer ourselves or through our cooperating partners and that we think may be of interest to you or your organisation. We may thus later use the data about you for direct marketing, unless you/your organisation have instructed us not to do this. However, if you are a private individual we will only use your data for electronic direct marketing if you have consented to us doing so.

You have an opportunity at any time to object to us using your personal data for marketing purposes by contacting us at

Legal basis:

Legitimate interest or consent.

Who we disclose your data to

We process your personal data with great caution, and your data is only used by us, other Polhem Group companies, our cooperating partners, and by selected third parties.

Third parties that we engage to help us to conduct our business only have permission to use your personal data on our behalf and for the specific tasks they have to perform following our instructions, acting as a data processor for us. They are obliged to keep your personal data confidential and secure.

We may also forward your personal data to other Polhem Group companies, our cooperating partners and other third parties, who in that case generally act as independent controllers, to be able to offer better services and for marketing purposes, to enable them to perform a service for us or you/your organisation.

We may also possibly disclose personal data for other special reasons, e.g. when we have reason to believe that the data is necessary to identify, contact or bring proceedings against someone who may have intruded into our website or in some other way infringed or encroached upon our rights or property, or the rights of other visitors, when we are acting in good faith and are convinced that legislation requires us to disclose personal data.

Your rights

You are entitled to request information about Polhem's processing of the personal data relating to you. You should clearly state in such a request what information you wish to receive (for example, what categories of specific personal data we process about you and for what purpose). The request must also be in writing and be personally signed. We will respond to your request as soon as possible and within one month. In the event that we cannot fulfil your request, we will notify you of this, stating the reasons why. We will send the information to your population register address.

Polhem will, at your request or on its own volition, rectify personal data about you that is incorrect and, when necessary, supplement the same and/or restrict the processing of your data.

If you consider that the data about you is incorrect or incomplete, you are entitled to ask for it to be rectified in the manner prescribed by law. We will rectify or update the data about you as quickly as reasonably possible.

You are also entitled, in the manner prescribed by law, to have the data about you removed or request that we restrict the processing of your personal data and also to withdraw any consent.

Please note that it may be required that we retain necessary personal data in conjunction with erasure, withdrawal of consent or porting to be able to fulfil our obligations by law or contract. It may also be permitted for us according to law to retain certain personal data to satisfy our business needs.

You are entitled to object to such processing of your personal data that we do pursuant to a balance of interests. We must then, after you have specified the processing to which you are objecting, demonstrate that there are overriding interests. You are also entitled to object at any time to the processing of your personal data carried out for direct marketing.

Contact Details

Polhem International AB, corporate identity (ID) number 556529-1050, or the Polhem Group company in the country in which the collection of your personal data takes place, is the controller for the processing of your personal data as shown above, unless otherwise expressly stated in conjunction with the collection of your data. Please contact the controlling Polhem Group company directly, or us in accordance with the following if you have any questions about the policy or our processing of personal data.

Companies in the Polhem Group:

  • Sweden: Polhem International AB, 556529-1050
  • Denmark: Polhem PR Denmark APS, 25841409
  • Estonia: Polhem PR Estonia OU, Estonia 11147060
  • Finland: Polhem International AB Oy, 1784511-4
  • Latvia: Polhem PR Latvia SAI, 40003810489
  • Lithuania: Polhem PR Lithuania UAB, 300633090
  • Norway: Polhem Norway AS, 980018571


Postal address: Sveavägen 31, 1134, Stockholm, Sweden

Telephone: +46 (0)8 20 32 27