Bringing the brand universe to life in Copenhagen
Objective: Launch Paula’s Choice’s Copenhagen pop-up with a strong brand moment designed to build awareness, engage key Danish beauty and lifestyle media and creators, and bring the Paula’s Choice universe to life in an inspiring, experience-led setting.
Approach: We created a full-day launch experience combining an intimate press breakfast with a creator-led activation. Polhem developed the overall concept, storytelling and PR strategy and managed the full execution – from media relations, pitching and invitations to guest management, catering, styling, DJ, competitions and on-site activation. The experience was designed to encourage discovery, engagement and organic content throughout the day.
Outcome: The launch created a strong moment around the Copenhagen pop-up, generating visibility and engagement across earned media and social channels. By bringing media and creators into the Paula’s Choice universe, the activation successfully amplified the opening and strengthened the brand’s presence within the Danish beauty landscape.
SERVICES
- Creative concept
- Strategic PR & communication
- Media relations & pitching
- Press event
- Influencer & creator marketing
- Event production
- Storytelling
- Guest management
- Seeding & product experience
