Cases

Objective: Strengthen laundry detergent brand Perlana’s brand awareness and sustainability positioning through a memorable influencer experience designed to inspire engagement and social content creation.

Approach: Polhem created a retro-inspired Roller Disco PR event for Perlana, combining roller-skating, sustainability and entertainment in a playful, highly visual brand experience. An immersive Perlana setting with strong branding and photogenic details encouraged influencers to engage, create and share content organically. 

Outcome: The event successfully brought Perlana’s sustainability message to life in a fresh and engaging way. The highly shareable concept inspired strong organic social media content, extending the experience beyond the event and strengthening Perlana’s visibility and relevance among the target audience.

SERVICES

• Influencer marketing
• Creative concept
• PR Event
• Event production